Discover Allison Statter's New Scent & Ventures: Unveiling XOA

What happens when a powerhouse of the entertainment industry, a visionary with two decades of experience, decides to venture into a new arena? Allison Statter, the co-founder of Blended Strategy Group and a name synonymous with influence and success, has just launched her debut solo project, a fragrance called XOA, proving that her impact extends far beyond the realms of celebrity and PR.

The genesis of XOA, as Statter reveals, is rooted in a deeply personal connection. "When I was 13, I purchased a scent in a charm supply store down the street from my home, and I just fell for it, and I have actually used it since, consistently," she shares, hinting at the nostalgic inspiration behind her new venture. This intimate motivation underscores Statters understanding of the power of scent, a sense that can instantly transport one to a specific time or place.

Beyond her fragrance, Statter is a fascinating figure. This American businesswoman has carved out a remarkable career, achieving prominence as the CEO of the Influencer marketing and PR agency, Blended Strategy Group, and, perhaps most notably, as the lifelong friend of Kim Kardashian West. This proximity to one of the world's most recognizable figures has undoubtedly amplified her profile, yet Statter's own accomplishments are undeniable.

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Statters journey began on January 11, 1980, in the United States, making her 45 years old today. Beyond the business world, Statters personal life is rich with connections. Like Kim Kardashian, Statter treasures the bonds she has forged over the years, especially her friendship with Simone Harouche, who, in a moving Instagram post from May 2023, celebrated their enduring friendship. This sentiment of loyalty and support is further highlighted by the fact that Statter is a mother of three, successfully balancing the demands of family and a high-powered career.

As an integral part of Kim Kardashian's inner circle, as highlighted during the June 6 episode of 'The Kardashians,' Statter's presence on the show underscores her influence, showcasing her as a confidante, a friend, and a woman deeply woven into the fabric of celebrity life. She has been known to collaborate on ventures such as the KKW x Allison makeup collection and the Skims campaign. The recent release of her fragrance is yet another layer to the already diverse profile.

Statter is not just a businesswoman; shes a true visionary and force within the entertainment sphere. With over two decades of experience in the industry, she has masterminded strategies for prominent brands and high-profile talent, securing her place on the most elite of lists. When asked about the early days of Blended Strategy Group, she recalled the persistent question, What are you going to do now that you have your own business and you're rich? I was like, Clearly you don't have any understanding of what it means to have your own business. Her response showcases the dedication and understanding of the challenges that come with entrepreneurship.

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Statter's recent ventures, including the KWW x Allison, and the launch of XOA, only further highlight her business acumen. Her influence extends across various avenues, cementing her status as a multifaceted force. This marks her as a businesswoman who is not only incredibly successful but also a friend who has stood through life's ups and downs with her dear friends.

On January 11th, Statter celebrated her 45th birthday. The celebrations were not only a personal milestone but also a testament to her ability to rally her 'tribe' around her. "In the midst of madness, devastation, and chaos my tribe rallied together and helped me celebrate my 45th birthday on January 11th," she remarked, adding, "There are no words to express my deep love and gratitude to my family and friends for their unwavering support these past couple of months. This underscores the importance of close relationships in her life.

In an interview with Amy Cohen Epstein, the founder of Seam, Statter discussed her experiences in building a business, fostering genuine connections, and balancing work and motherhood, highlighting her impact on modern branding and influencer marketing.

Statter and her co-founder, Sherry Jhawar, are well known for launching Blended Strategy Group. Beyond the business, their work includes supporting each other through various milestones, including marriages and motherhood.

The impact of Statter's strategic vision extends beyond the business world. Her influence has been acknowledged at various important events. The support of her friends during the recent tragic events in L.A., is a testament to her profound effect on those around her.

Her business, Blended Strategy Group, is a media relations firm. She is known to have procured talent for the biggest brands of the world.

Here is a quick rundown of her biography data:

Her deep connection with Kim Kardashian has become a subject of public interest, with frequent mentions in both Kardashians own media, such as 'The Kardashians', as well as in celebrity news outlets. Many of the celebrity news channels and magazines have often shared stories and articles about the duo. Her collaboration on the KKW x Allison makeup collection and various Skims campaigns have further solidified her position as a key figure within the Kardashian empire.

In the world of celebrity friendships, especially in the dynamic world of Hollywood, Allison's relationships serve as a testament to the enduring power of genuine connections. Beyond the glamour and public image, her loyalties have been apparent. The warmth and authenticity she brings to the public eye shows a true example of lasting companionship.

Allison Statters path reflects a remarkable blend of business acumen, personal relationships, and an innate ability to understand the ever-evolving landscape of the entertainment industry. As she embarks on this new venture, XOA, the fragrance that reflects her experience of life. She proves that her influence knows no bounds.